![]() The technique can be used for a product, a business unit or a whole company. It is also known as Internal and External Analysis because it examines the potential business’s Strengths and Weaknesses, which are internal to the business, and the Opportunities and Threats, which are external. ![]() SWOT analysis (or Strengths, Weaknesses, Opportunities and Threats) is a technique that is used to analyse the potential competitive position of your business. It will help people in existing organisations better focus on ideas that will provide more strategic benefit. SWOT analysis can be used to develop better understanding of the potential business success of a tech startup and it can also be used to understand the potential of an idea that you might have in an existing organisation. We will look at applying analytical techniques to develop a SWOT analysis. In this post we will further develop your business idea by understanding its potential for commercial success in the market. ![]()
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